Personal Branding, Marketing, and PR

$45.00

A 3-part course, taught by President and Founder of Unison Media, Andrew Ousley, and Stylist, Fay Leshner.

**NEW DATES: March 12, 19, and April 2, 2024** - 5:00pm ET / 2:00pm PT

In today's digital era, artists have unprecedented control over their personal brand and the narrative shared with the world. The YCA Career Catalyst course in Personal Branding, Marketing, and PR empowers musicians to harness the internet and social media for impactful self-promotion. Learn to curate your online presence, create beautiful media assets, and develop a strong, authentic narrative that sets you apart – and then share that narrative with the world. With guidance from top PR, branding, and styling experts in classical music, this course offers vital tools for artists at any career stage to elevate their public-facing perception before they even set foot on stage. Refine and define your artistic identity, and connect with your audience like never before.

***Reduced tuition is available on an as-needed basis.
Please email careercatalyst@yca.org for more information.***

BONUS: Include a FREE fundraising seminar, Working with Donors, when you sign up for this course!

A 3-part course, taught by President and Founder of Unison Media, Andrew Ousley, and Stylist, Fay Leshner.

**NEW DATES: March 12, 19, and April 2, 2024** - 5:00pm ET / 2:00pm PT

In today's digital era, artists have unprecedented control over their personal brand and the narrative shared with the world. The YCA Career Catalyst course in Personal Branding, Marketing, and PR empowers musicians to harness the internet and social media for impactful self-promotion. Learn to curate your online presence, create beautiful media assets, and develop a strong, authentic narrative that sets you apart – and then share that narrative with the world. With guidance from top PR, branding, and styling experts in classical music, this course offers vital tools for artists at any career stage to elevate their public-facing perception before they even set foot on stage. Refine and define your artistic identity, and connect with your audience like never before.

***Reduced tuition is available on an as-needed basis.
Please email careercatalyst@yca.org for more information.***

BONUS: Include a FREE fundraising seminar, Working with Donors, when you sign up for this course!

Syllabus

March 12, 2024 - 5:00pm ET / 2:00pm PT
Class 1
60 minute class + light pre-reading
- Personal branding
- How to tell your Story
- PR & Publicity basics

March 19, 2024 - 5:00pm ET / 2:00pm PT
Class 2
- Social media
- Websites
- Dos and Don’ts of building an online presence

~No class March 26, 2024 ~

April 2, 2024 - 5:00pm ET / 2:00pm PT
Class 3
- Personal style
- Photos, video, and other digital media
- Connecting the dots, on and off stage

Class materials, reading assignments, and any digital documents or templates will be sent ahead of time. A PDF of the class slides will be available after each class.